Positive Luxury has announced Storm Keating as its brand ambassador, working with the company on marketing and PR, including the development of digital content, co-creating products and acting as a spokesperson.

Keating commented 'This is a fantastic opportunity to help change the face of consumerism for the better and shape the way luxury brands do business. By raising awareness with consumers and helping direct their purchases to more 'positive products', we can also shed light on brands who are investing in social good and environmental responsibility. Our aim is to encourage even more brands to integrate sustainability into their business processes, in order to benefit the generations to come'.